When you're deliberating over how to write a job ad that will appeal to your target candidate persona, take some time to consider what potential applicants actually want to see. Most companies forget that when a candidate looks at a job ad, it's the first time that they've interacted with your company.
Writing ad copy for Google Ads is a combination of art and science. It requires that you look beyond the ad itself to the landing page. There are some technical best practices to follow that I’ve outlined here, but we also need to tap into our artistic side when speaking to other people.
So that means that like it or not, writing ad copy is a big part of my job. A lot of people hate it just as much as I do, so they’re happy to hand that part off to someone else. And thanks to my lovely clients who depend on me and my skills to get results, I’ve gotten very good at something I hate doing.
But, like everything else in a good print ad, you need to keep the body copy brief — and possibly not include it at all. Generate your graphics. The graphic element of your ad is there to attract the readers’ eyes and interest them enough to read your body copy.Learn More
Write successful text ads To reach potential customers effectively, your text ads should be specific, relevant, attractive and empowering. This article shares best practices for writing successful text ads and common mistakes to avoid.Learn More
Good Dating Profile Examples. by Barb Marcano. Personal ads featured on this page were written by real men and women and posted on various online dating sites. They should help give you an idea on what type of profiles get attention and have more people responding to it.Learn More
I think to write a good ad, it will take practice for we amateurs out there to find the one that will work for us! For me, I know I need to get better at all of the areas you discussed beginning with the headline since that can really make or break the ad right away.Learn More
How to Write a Job Posting: Let’s get right down to work here, with tips on creating a job advertisement that gets noticed on job boards or the always busy free job posting sites. 1. Use a killer job title. This is the most important part of your job posting when you’re posting to boards.Learn More
The importance of a well written job ad, or job posting, cannot be underestimated. The job ad is your direct medium of communication with a candidate. In reading, a potential candidate quickly forms a lasting impression of your company culture and how that potential candidate envisions daily life at your workplace. Writing an good job ad optimizes your sourcing investments.Learn More
Number 1: write a good title which isn’t identical to every other advert in your category This one is universal, no matter what you’re trying to sell, or what kind of attention you’re attempting to get. Writing a good title is crucial, obviously, as it’s the very first thing that a would-be interested reader is going to see.Learn More
Just like choosing images for your ads, writing ad copy is both art and science.That’s why we created the the Ad Copy Cheat Sheet. (Click image below open). Save it, print it, share it with your team. These writing tips are intended to take some of the guesswork out of writing copy for your business’s ads.Learn More
Add a background color to the advertisement that complements the colors in your book cover. Place your book cover image somewhere on the poster, usually near the top. Add your tag line in large letters. Type in the book title underneath the tag line in larger letters. Add your reviews underneath the book title or in open areas around the entire ad.Learn More
An ad that just boasts that a car “will sell fast! Highly sought after model!!! etc” may seem like a good idea, but unless you’re really touting a rare limited edition Ferrari, you’ll benefit from divulging more information. Tips for writing a great used car ad. Be honest.Learn More
How to Write a Facebook Ad Copy is the text you include around the image, video or other creative asset you use in your ad. Your image or video may be the thing that first catches people's eyes, but your ad copy can clarify the message you're trying to get across and any actions you want people to take.Learn More
No matter how many signs you hang, you still likely need to place garage sale ads online and in your local newspaper’s classifieds. Serious yard sale shoppers plan their routes in advance and they might miss yours if you skip the ad. Here's how to write a great garage sale ad, including specific wording and tips.Learn More