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A 30-second radio ad project must relay information clearly and efficiently with an objective of getting an immediate response from listeners. The best radio ads hook the listener with a problem they could have, elicit emotional reactions and make them want to call, email or get online pronto.
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If you’re comparing radio to advertising in the newspaper, you might say that the day-part is analogous to what section of the newspaper you appear in, the length is equivalent to the size of the ad, and the frequency is comparable to how many days your ad appears in the paper.
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Radio formats make targeting an audience easy. Most business owners instinctively know if the people they want to reach; listen to hip-hop, country, or sports radio. If a car dealer wants to move pickup trucks off the lot and you sell radio advertising for a country music station, you likely won't have to spend time convincing the dealership that your station is the right place to advertise.
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Simon Blaxland is one of the advertising industry's leading producers. He started off as a presenter, and then moved up the ladder to become Head of UK radio for COI. Following this he established 'Shell Like', producing campaigns for Pampers, Lexus and many more. Using classic examples, Simon shares his insider tips on creating radio ads.
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Top 10 radio ads of 2016. Marmite, Dove, Radiocentre, Harvey Nichols and Currys PC World are among the brands behind this year's best radio ads. by Staff. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.
Learn MoreRadio Ranch increased our reach and our listeners can’t get us out of their heads We’ve been working with the folks at Radio Ranch for over 20 years and they always find a way to come up with funny, fresh ideas without losing site of the main goal and that is to sell the product.
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Top 10 radio ads of 2017. From a counter-terrorism police investigation to an exhilarated turn on the biggest slide in the world, Campaign ranks the top 10 radio ads of the year.
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After that, chances drop. When people see your ads at “the right time” they’re more likely to engage and click-through than if it’s sent at a less opportune time. 6. Write with SEO in mind. Often times paid ads are the first thought that come to mind when it comes to getting ads in front of people.
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Radio Drama thrives on strong narratives. Whether you’re writing a tragedy, a comedy or a play to change the world, a great storyline will keep your audience listening.
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Writing to be heard. Great writers tell you to write out loud when you create radio ads. Here’s how: Use straightforward language that is written exactly how people talk. Write to the pace people talk, not to the pace at which they read. Include pauses. People need time to think, and the announcer needs time to breathe. Cut extra verbiage.
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In this post, I’m going to show you four powerful tactics anyone can use to write stellar ad copy. Ready to learn how you can vastly improve your PPC ad copy? Run our free Google Ads Performance Grader today! 1. Show viewers how you’ll solve their problem. When it comes to writing ad headlines, most businesses start and stop at plugging in.
Learn MoreFive Tips for Writing Unique TV Commercials It’s getting close to the Big Game, and that means we’ll be seeing a lot more ads. And more likely than not, the ads that play during the Big Game will be some of the best and most memorable ads of the year.
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